The terms data privacy and data security are popping up everywhere, as our smart technology revolution gathers pace. It’s estimated that we’ll have a staggering 75 billion Internet of Things devices by 2025. From healthcare to energy consumption, they’re transforming our every day. But the sheer amount of data now generated means you need to be more savvy than ever – starting with the brands you put your trust in.
To be clear, data privacy is about the responsible use of personal information: how you collect, store and delete data. Data security, on the other hand, is about protecting data. They’re linked, but not the same.
If you’re investing in smart tech, it’s essential you understand privacy and security policies, so you can protect what you value most: your information, your family and your possessions.
Vodafone data privacy: peace of mind
Vodafone data security: a question of reputation
The same goes for data security. Just as you wouldn’t confide in someone you didn’t trust, so too should you only share personal information with reputable brands that put your security first. A data breach or hack is not only financially damaging for business, it can also be reputationally disastrous. That’s another reason why for global tech players like us, customer security is embedded in everything we do and sell: mobility, connectivity, cloud and IoT.
Our research shows that 87% of businesses expect their security budget will increase over the next three years.
Privacy and Security by design
As well as this increase in budget spent on protecting customers, we also live in a General Data Protection Regulation (GDPR) world. This means companies are legally obliged to protect the personal data of its users – and there are hefty fines for those who don’t. While this was originally an EU policy, the UK will still adhere to its key principles and obligations now it’s left the European Union. All our IoT devices, like Curve and the Neo smart kids watch (which is coming soon), all provide privacy and security by design.
While trusted brands should value your data privacy and security above all, there are some simple steps you can take.
3 Easy ways you can be more digitally aware and cyber secure:
This may sound obvious, but people can be in such a hurry to use their new gadget, they merely glance at the small print. Next, next, swipe, agree – and then, before you know it, you’ve signed away your data for all sorts of third party usage. Make sure you understand your choices, you can opt-in to sharing data for marketing, profiling purposes, or the information needed to optimise your experience.
2. Understand your rights
When you buy a product, there should always be detailed instructions on how you can exercise your rights regarding your own personal information. This will cover a raft of options, like: how you can access your personal data, how to object to the use of your personal data for certain activities and how to restrict its use. If it’s not obvious, alarm bells should ring.
3. Activate two-step verification
A two-step verification offers an extra layer of security in the event that your password is stolen. When an unrecognised device attempts to log in to your account, a security code is sent to your mobile device to confirm it’s really you.
From the moment you decide to buy from a reputable brand, you should be safe in the knowledge that your data privacy and security is not just a tick box exercise; it’s intrinsic to business models, reputations and success. Dotting the i’s and crossing the t’s yourself gives you further peace of mind – so you can protect and enjoy the things that you value most.