Everything You Need to Know About Data Privacy & Data Security

The terms data privacy and data security are popping up everywhere, as our smart technology revolution gathers pace. It’s estimated that we’ll have a staggering 75 billion Internet of Things devices by 2025. From healthcare to energy consumption, they’re transforming our every day. But the sheer amount of data now generated means you need to be more savvy than ever – starting with the brands you put your trust in.

To be clear, data privacy is about the responsible use of personal information: how you collect, store and delete data. Data security, on the other hand, is about protecting data. They’re linked, but not the same. 

If you’re investing in smart tech, it’s essential you understand privacy and security policies, so you can protect what you value most: your information, your family and your possessions.

Everything You Need to Know About Data Privacy & Data Security

Vodafone data privacy: peace of mind 

To put this into context, let’s take Vodafone’s Curve Smart GPS Tracker – it keeps you in touch with your favourite things, whether that’s a pet, a car or a handbag. Our Curve Privacy Policy explains how we use your data. Put simply, you are in control.

No waffle, no jargon, no bamboozling language. Like the Curve Smart GPS tracker itself, our privacy policy gives you peace of mind that you know where your personal ‘belongings’ are at all times.

Vodafone data security: a question of reputation

The same goes for data security. Just as you wouldn’t confide in someone you didn’t trust, so too should you only share personal information with reputable brands that put your security first. A data breach or hack is not only financially damaging for business, it can also be reputationally disastrous. That’s another reason why for global tech players like us, customer security is embedded in everything we do and sell: mobility, connectivity, cloud and IoT

Our research shows that 87% of businesses expect their security budget will increase over the next three years.

Privacy and Security by design

As well as this increase in budget spent on protecting customers, we also live in a General Data Protection Regulation (GDPR) world. This means companies are legally obliged to protect the personal data of its users – and there are hefty fines for those who don’t. While this was originally an EU policy, the UK will still adhere to its key principles and obligations now it’s left the European Union. All our IoT devices, like Curve and the  Neo smart kids watch (which is coming soon), all  provide privacy and security by design. 

While trusted brands should value your data privacy and security above all, there are some simple steps you can take.

Everything You Need to Know About Data Privacy & Data Security

3 Easy ways you can be more digitally aware and cyber secure:

1. Read the privacy policy

This may sound obvious, but people can be in such a hurry to use their new gadget, they merely glance at the small print. Next, next, swipe, agree – and then, before you know it, you’ve signed away your data for all sorts of third party usage. Make sure you understand your choices, you can opt-in to sharing data for marketing, profiling purposes, or the information needed to optimise your experience. 

2. Understand your rights

When you buy a product, there should always be detailed instructions on how you can exercise your rights regarding your own personal information. This will cover a raft of options, like: how you can access your personal data, how to object to the use of your personal data for certain activities and how to restrict its use. If it’s not obvious, alarm bells should ring.

3. Activate two-step verification

A two-step verification offers an extra layer of security in the event that your password is stolen. When an unrecognised device attempts to log in to your account, a security code is sent to your mobile device to confirm it’s really you.

From the moment you decide to buy from a reputable brand, you should be safe in the knowledge that your data privacy and security is not just a tick box exercise; it’s intrinsic to business models, reputations and success. Dotting the i’s and crossing the t’s yourself gives you further peace of mind – so you can protect and enjoy the things that you value most. 

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About the Author

Curated by the in-house team.

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In-House Editor

In-House Editor

Curated by the in-house team.

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